![]() Use Mailchimp’s content studio the next time you’re creating an email to add high-quality GIFs and make your campaign stand out. With Mailchimp, you’ll have access to an array of GIFs from GIPHY, allowing you to quickly and easily source the best GIFs for all your campaigns. Keep your GIF choices intentional, stay mindful of their size, and ensure the first frame could stand alone as its own image if needed. One or 2 of them can spruce up an email or serve as a good alternative to video, but they should be used wisely. However, GIFs have the ability to make or break your campaigns. Using GIFs can be beneficial to an email campaign and help potential prospects remember your company and your brand.
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